Welcome back! I’m glad you are interested in learning more about these great ways to keep your brand fresh and exciting. Last week, we discussed what a brand really is and why it is important to make sure it reflects the core values of your business. We talked about the first two strategies, which are creating a purposeful brand and refining your voice when communicating, and how each of those strategies works to define the image that you project. Be sure to read the full article
This week we will discuss the next two strategies: “shifting your positioning” and “refreshing your images”.
3. Shift Your Positioning
Your brand positioning shows how your brand is different from your competition and helps people understand what you are trying to accomplish with your business. If you want to be known as the leader in your market, you must make sure that your brand positioning supports that idea. Being well-positioned will make it much easier to develop more business as you distinguish yourself from others in your field. One effective way to accomplish this is by creating fresh, engaging blog content and brand messaging that establishes you as the go-to expert.
4. Refresh Your Images
First impressions are so important, and if your brand photos are a mess you might not get a second chance. Great photos are a necessity when it comes to conveying the personality of your brand, and they can make a big impact on your visual voice. This is not the time to rely on low resolution cell phone photos that might not match the message you are trying to send. An annual visit to a photographer who specializes in brand photography will keep your look true and up-to-date. Don’t risk devaluing your brand by using lesser quality photos just to save a few dollars.
I hope you are beginning to realize just how important your brand is and how you can refine it to really work to your advantage. Be sure to check back next week as we will wrap it up with the final three strategies – you don’t want to miss it!
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