And we’re back for our final installment! Thanks for following this great series that highlights 7 effective strategies that can refresh your brand. We have covered a lot of information so far while discussing the first 4 ways to make sure your brand is the best representation of who you are as a business – and how to change it if it is not. If you missed either of the two previous articles which talked about reflecting your brand purpose, refining your voice, shifting your positioning and refreshing your images, be sure to read PART ONE and PART TWO.
The final 3 strategies that will complete the list include “Making Subtle Changes to Your Logo”, “Expanding Your Brand Color Palette” and “Simplifying Your Site”.
5. Make Subtle Changes to Your Logo
Generating an entirely new logo may not be the way to go if you have an established brand identity, but subtle changes can be made over time in order to refresh your look. Think of Starbucks as an example – the company has modified its logo multiple times since it was founded, by changing the color, the picture, and even removing the company name, all while maintaining its core company values.
6. Expand Your Brand Color Palette
If you have been using the same colors to represent your brand since you started, it might be time to change it up a little. Again, moderation is key here and you don’t want to sacrifice your brand identity by changing your colors too often. But adding in a new accent color or expanding on your current hues can bring a new awareness to your brand.
7. Simplify Your Site
Your website design says a lot about your brand, and one that is poorly designed can hurt! If you get a potential client to visit your website, you don’t want to lose them because they are overwhelmed with information or there is so much clutter that they can’t figure out where to click. People will NOT work that hard to learn more about you, as there are too many other choices available and they will wind up leaving your site with a negative impression of your business and your brand. You need to keep your navigation clean and simple so prospective clients know who you are, what you offer and how it will benefit them, without having to work for it.
We have come to the end of our list of the 7 Strategies to Refresh Your Brand. They are easy enough to start implementing right away, and powerful enough to help your business realize its full potential!
To learn more about creating a profitable personal brand, be sure to purchase a copy of my book, “The Total Package, 5 Keys to a Profitable Personal Brand” And if you are interested in personally working with me, I’d be happy to meet with you!
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